About the Author
Strategy Realized—The Business Hierarchy of Needs® is an amazing contribution to the body of knowledge surrounding strategic leadership and effective business management. Jim Gitney’s approach to sharing leadership wisdom focuses on sharing relatable stories, providing case studies with name-brand companies, and presenting concrete examples that keep the content “real and relevant.” Strategy Realized maps out steps that are clear and unambiguous, which makes following its recommendations that much easier and practical. No MBAs or Ph.D.’s necessary for success with his book—simply an intense interest in increasing your business’s effectiveness and profitability and a healthy curiosity to learn from a master! Companies that use the Business Hierarchy of Needs® framework can expect significantly better stakeholder alignment, engagement and results.